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Dental postcards that bring new patients from nearby streets
Dental postcards work because people pick a dentist close to home and stay for years. Mail the homes within a short drive of your office every month with a clear new patient offer. One new patient can be worth far more than the cost of the mailing. From $0.44 a home with printing and postage included.
Why mail works for a dental office
People choose a dentist by distance first. Most will not drive past three other offices to reach yours. So the homes closest to your door are worth the most.
The decision is slow. A family may hold on to a card for months until a tooth hurts or a new job changes their insurance. That is why the same routes, mailed every month, beat one big drop.
Sample photo. Replace with a real card printed in the shop.
Offers that work
- New patient exam, cleaning, and X-rays at one set price.
- Same week emergency visits. Say it in large type.
- Insurance you take. List the plans by name.
- Family care: kids and parents on the same day.
- Whitening or aligner consults for cosmetic practices.
Add a photo of your real team. Faces build trust before the first visit.
When to mail
- January: dental benefits reset for many plans.
- July and August: back to school checkups.
- September to December: “Use your benefits before they reset.”
- Every month: a steady card to the closest routes.
Picking routes
- Open the route planner at your office address.
- Pick the routes closest to your door first.
- Favor single-family homes where families with kids live.
- Add office park routes with “Homes and businesses” to reach people who work nearby.
Rules for dental ads
- Follow your state dental board’s advertising rules, including how you name specialties.
- If you offer a free or discounted service, state what is included and any limits. Check insurance and Medicaid rules on discounts.
- Use real patient photos only with written consent.
- Do not imply the card is sent or endorsed by USPS.
This is not legal advice. Check your state board rules before you mail.
Sizes and sample cost
A monthly plan to the closest 2,500 homes costs about the same as a few patient visits.
| Mailing | Homes | Price per home | Sample total |
|---|---|---|---|
| Monthly card, closest routes | 2,500 | $0.47 | $1,175 |
| Launch or new location | 5,000 | $0.44 | $2,200 |
Prices include printing, $0.260 postage, and the post office drop. The price per home drops at 1,000, 2,500, and 5,000 homes. Larger sizes cost more to print. Price your own mailing.
The Growth plan for monthly mail
Growth is $99 a month plus homes. It keeps your routes saved, mails each month, and adds a call tracking number so you can see which calls came from the card. Compare plans.
Measure it
Use a tracked phone number and a QR code on every card. Ask new patients how they heard about you. After 30 days, divide the cost of the mailing by the new patients it brought in.
Map the homes closest to your office.
Free. See the home count and the full price before you decide.