- Home
- Industries
- HVAC
HVAC postcards that land before the first heat wave
HVAC postcards work best right before the weather turns. Mail AC tune-up cards before the first heat wave and heating checks before the first cold snap, so your number is on the fridge when the system fails. Target older neighborhoods for replacement offers. From $0.44 a home with printing and postage included.
Two seasons, two cards
Most HVAC calls happen on the first hot days and the first cold nights. The homeowner calls the first number they can find. Your card should already be on the fridge.
Spring: an AC tune-up card, landing a few weeks before the heat.
Fall: a heating check card, landing before the first cold snap.
Both cards also sell maintenance plans. A plan customer calls you first when something breaks.
Sample photo. Replace with a real card printed in the shop.
Replacement offers for older neighborhoods
Many systems need replacing after about 15 years. Neighborhoods built 12 to 20 years ago are full of homes close to that point.
Mail those routes a replacement card with financing and a free in-home estimate. One sale can pay for many mailings.
Offers that get calls
- A set tune-up price, with what is checked.
- Maintenance plan with priority service.
- Free replacement estimate with monthly financing.
- 24/7 emergency number in large type.
If you mention rebates or tax credits, check the current rules first. They change often.
Picking routes
- Find your past installs on the route planner. Neighbors trust a company the house next door used.
- Add routes in neighborhoods of a similar age.
- Skip routes that are mostly apartments, where the landlord picks the contractor.
- For commercial HVAC, choose “Homes and businesses” and pick business routes.
Send us your install list on the custom routes page and we pick the routes around those jobs.
License and ad rules
- Many states require your contractor license number on ads. Add it to every card.
- Financing offers must follow lending ad rules. Use the wording your lender gives you.
- Do not imply the card is sent or endorsed by USPS.
This is not legal advice. Check your state rules before you mail.
Sizes and sample cost
| Mailing | Homes | Price per home | Sample total |
|---|---|---|---|
| Spring tune-up, 6.25 x 9 | 5,000 | $0.44 | $2,200 |
| Spring and fall, same routes | 5,000 x 2 | $0.44 | $4,400 |
| Replacement card, older routes | 2,500 | $0.47 | $1,175 |
Prices include printing, $0.260 postage, and the post office drop. The price per home drops at 1,000, 2,500, and 5,000 homes. Larger sizes cost more to print. Price your own mailing.
Measure it
Put a tracked phone number on each card, so you know which calls came from mail. Compare the cost of the mailing to the jobs it booked.
Map the routes around your past installs.
Free. See the home count and the full price before you decide.