Direct mail tracking: know which calls came from your postcards
Every card we mail can carry its own tracked phone number and QR code. Calls to the number and scans of the code are counted for 30 days after the drop, with form leads from the landing page. Then you see leads per 1,000 homes and cost per lead, not a guess.
What we track
- Calls. A tracked number that rings your phone. Each call is counted and tied to the mailing.
- QR scans. A code on the card that opens a page made for this mailing.
- Form leads. People who send their name and number from that page.
- Cost per lead. The mailing cost divided by calls, scans, and forms.
How you get it
- QR landing page: included with every mailing.
- Call tracking number: $15 on a single mailing, or included in the Growth and Autopilot plans.
- Reports: day 30 on every mailing. Day 14 and 30 on Growth.
See the monthly plans.
Why tracking matters
Without it, you guess from your call log, and good mailings get cancelled while weak ones keep running. With it, you keep the routes and offers that bring calls and drop the rest.
Ask new customers how they heard about you, too. Some people see the card, then search your name instead of calling.
Do the math
Example: 2,500 homes at $0.47 is $1,175. If the card brings 20 tracked leads, each lead cost $58.75. If 5 of them become customers, each customer cost $235.
Compare that to what one customer is worth to you. See sample numbers on the results page.
Questions
Does the tracked number change my business number?
No. It forwards to your phone. Keep your main number on the card too, if you like.
How long are calls counted?
30 days after the drop. Most calls come in the first two weeks.
Can I see the landing page before it goes live?
Yes. It comes with your proof.
Is call recording included?
Tracking counts calls. Ask us before turning on recording, since some states require consent from both sides.
More services: EDDM mailing service · EDDM printing, shipped to you · Postcard design and templates · Route planning · Monthly mailing plans · Company stores · Wholesale for print shops and agencies.
Mail it, then see what it brought in.
Free. Pick routes and see the full price.