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Direct mail for small business, built around your trade
Direct mail for small business works when the card fits the trade and lands at the right time of year. Pick your industry to see the cards and timing that fit. Every mailing goes to every home on the routes you choose, from $0.44 a home with printing and postage included.
Launch industries
Each guide covers when to mail, which routes to pick, offers that work, the rules to follow, and sample costs.
Real estate
Just listed, just sold, and farm area cards.
See the guide
Churches
Easter, Christmas, and new-neighbor invites.
See the guide
Landscaping and lawn care
Spring sign-ups and fall cleanups.
See the guide
Dental
New patient offers near your office.
See the guide
HVAC
Tune-ups before the first heat wave and the first cold snap.
See the guide
Restaurants
Grand openings and slow-night offers.
See the guide
Political
Mail timed to early voting and election day. Election years only.
See the guideWhy local direct mail works for any business
If your customers live near you, EDDM can reach them.
Every Door Direct Mail puts one card in every mailbox on the postal carrier routes you pick. You do not buy a mailing list. You do not need names or addresses. You pick the streets around your shop, your office, or the jobs you already do.
That makes it targeted direct mail by place, not by person. A salon picks the routes within a short drive. A roofer picks the streets around last month’s jobs. A church picks the neighborhoods closest to its doors.
You see the home count and the full price before you pay. We print, bundle, and drop the cards. USPS delivers in 3 to 10 business days.
Every other local business
No guide for your trade yet? The same mail works. Start from a general template and add your offer and phone number.
- Salons and barbers
- Gyms and fitness studios
- Auto repair
- House cleaning
- Plumbing
- Roofing
- Insurance agents
- Chiropractic
- Solar
- Moving companies
- Daycare and preschool
- Veterinary clinics
- Pest control
Selling to other businesses
EDDM can reach businesses too. Choose homes and businesses, and pick routes on main streets, strip centers, and office parks. Good fits: commercial cleaning, IT support, office coffee, commercial HVAC and roofing, sign shops, staffing, payroll, insurance, and logo gear.
Find business routesWhen each industry usually mails
Mail a few weeks before your busy season starts, so your card is already in the house when people are ready to call.
| Industry | Usual mailing months | Common card |
|---|---|---|
| Real estate | Every month on farm routes, plus each new listing and sale | Just listed, just sold, market update |
| Churches | Late February to March, November to early December | Easter and Christmas invites |
| Landscaping and lawn care | February to April, August to September | Spring sign-up, fall cleanup |
| Dental | January, July to August, October to November | New patient offer, back to school, use your benefits |
| HVAC | March to May, September to October | AC tune-up, heating check |
| Restaurants | Any month, often January to February and slow weeks | Grand opening, weeknight offer |
| Political | The 4 to 6 weeks before early voting and election day | Candidate intro, get out the vote |
These are common patterns, not rules. Your own call log from last year is the best guide. Political mail must carry the paid-for-by disclaimer your state requires.
See how many homes are near you.
Free. Pick routes, see the home count and the full price before you decide.