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Direct mail marketing, in plain words
Direct mail marketing guides for local businesses of every kind. What a direct mail campaign really costs, which sizes qualify for EDDM, which offers get calls, and when to mail. One new post a month.
October 2026
Direct mail calendar: when to send postcards
Month by month and trade by trade, plus how to work back from the day you want cards in homes.
EDDM vs addressed mail
Which targeted direct mail fits your business, how the cost compares, and when to use both.
Postcard offers that get calls
What makes an offer work, examples for 8 trades, grand opening ideas, and the break-even math.
Door hangers vs postcards
Cost per home, reach, mailbox law, and when to use each or both.
EDDM postcard sizes: what qualifies in 2026
Why 4 x 6 and 6 x 9 fail, and how 6.25 x 9 compares to jumbo sizes on price and impact.
How to use USPS Every Door Direct Mail in 2026
Six steps to pick routes, print, bundle, and drop your own EDDM mailing, plus the mistakes that get mail turned away.
How much does EDDM cost in 2026?
Postage, printing, and the all-in price per home, with worked totals for 1,000 to 5,000 homes.
Ready to mail instead of read?
Plan your routes free. See home counts and the full price before you decide.