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Political mailers that reach every door in your district
Political mailers built on EDDM go to every household on the carrier routes you pick, with no voter file to buy. That makes them the lowest cost way to build name ID across a whole district. Plan three to five cards, timed back from early voting and election day. From $0.44 a home with printing and postage included.
When every-door mail is the right tool
EDDM reaches every household on a route. Voters, non-voters, and both parties all get the card. That is a strength for some races and a waste for others.
- Good fit: city council, school board, county, and judicial races where few people know the names. Ballot measures. Any race where most households in the district vote.
- Good fit: a first card to build name ID before persuasion mail starts.
- Weaker fit: a primary where you only want your own party’s likely voters. Use addressed mail to a voter list for that. We quote it on the custom routes page.
Many campaigns use both. EDDM for wide name ID, then addressed mail for the voters who decide the race.
Sample photo. Replace with a real card printed in the shop.
A mail plan timed to the calendar
Work back from election day. Most local campaigns send three to five cards:
- Introduction: lands 6 to 8 weeks out. Photo, name, office, and one reason to care.
- Issues: lands 4 to 5 weeks out. Two or three local issues, in plain words.
- Contrast or endorsement: lands 2 to 3 weeks out, if your plan calls for one.
- Early voting: lands the week before early voting starts. Dates, places, and hours.
- Election day: lands 3 to 5 days before. Where to vote and when polls close.
Where many people vote by mail, add a card that lands as ballots arrive.
Our timeline, so cards land on time
Proof in 1 business day. Print and drop within 3 business days after you approve. USPS delivers EDDM in 3 to 10 business days.
So order at least 2 weeks before the day you want the card in homes. Need it faster? Rush printing goes out the next business day for $75.
We label every political drop as Political Mail with USPS Tag 57, the red tag the post office uses to spot campaign mail.
Big district? Retail EDDM takes up to 5,000 pieces per ZIP Code per day. We split larger drops by ZIP Code and post office, and plan them on the same day when we can.
Matching routes to your district
- Open the route planner and enter each ZIP Code in the district.
- Pick the routes that sit inside your lines.
- Carrier routes do not follow district lines. For routes on the edge, decide if the overlap is worth it. A route that is half inside still costs the full route.
- Send us your district map if you want help. We match routes to it on the custom routes page, free.
What a political card needs
- A face and a name people can read from the driveway.
- The office and the district.
- One clear message, not a platform.
- Election dates and how to vote.
- The “Paid for by” notice your rules require.
8.5 x 11 is the most common political size. It fits a large photo and an issues panel. See political templates.
Sizes and sample cost
A sample plan for a city race: three cards to the same 8,000 households.
| Mailing | Homes | Price per home | Sample total |
|---|---|---|---|
| One drop, 6.25 x 9 | 5,000 | $0.44 | $2,200 |
| One drop, 6.25 x 9 | 8,000 | $0.44 | $3,520 |
| Three-card plan, 6.25 x 9 | 8,000 x 3 | $0.44 | $10,560 |
Prices include printing, $0.260 postage, and the post office drop. The price per home drops at 1,000, 2,500, and 5,000 homes. Larger sizes cost more to print. Price your own mailing.
Disclaimers and rules
- Federal rules require a “Paid for by” notice on campaign mailings of more than 500 pieces, printed in a box. Most states, Texas included, have their own version for state and local races.
- The campaign is responsible for the exact wording. Our political templates leave space for it.
- We do not print a political card without a disclaimer.
- Do not make the card look like it comes from USPS or an election office.
This is not legal advice. Check with your campaign treasurer or election attorney before you mail.
Map the routes in your district.
Free. See households and the full price for every card in your plan.