- Home
- Industries
- Landscaping and lawn care
Landscaping postcards that fill the streets you already mow
Landscaping postcards work best on the streets where your trucks already stop. Every new yard on a street you mow adds profit without adding drive time. Mail spring sign-up cards before the first cut and fall cleanup cards before the leaves drop. From $0.44 a home with printing and postage included.
Route density beats a bigger service area
A lawn crew makes money when the next yard is next door. Ten yards on one street pay better than ten yards across town. The mowing price is the same. The drive time is not.
So start with the carrier routes you already work. Your truck is there every week. The neighbors have seen your crew. A card that says “We already mow on your street” turns that into a call.
Then grow one route out at a time, so new customers land next to old ones.
Sample photo. Replace with a real card printed in the shop.
When to mail
- Late winter: spring sign-ups and weekly mowing contracts. Mail 3 to 4 weeks before the first cut.
- Spring: mulch, beds, and flowers. Fertilizer and weed control programs.
- Late summer: aeration and overseeding where cool season grass grows. Irrigation checks where summers run dry.
- Fall: leaf cleanup, gutter cleaning, and holiday lighting.
- Winter: tree trimming, drainage, and hardscape quotes for spring.
Shift the dates for your climate. The card should land just before people start thinking about the job.
Offers that get calls
- First mow free with a season contract.
- A set price for the first aeration or cleanup, so people do not have to ask.
- Neighbor credit: both neighbors get a discount when the second one signs up.
- A deadline. “Book by March 15” works better than an open offer.
Put a photo of a real yard you did on the front. Before and after photos work well.
Picking routes
- Find your current customers on the route planner. Pick the routes they are on.
- Add the routes that touch them.
- Skip routes that are mostly apartments. They have no yards.
- Look for single-family streets and HOA neighborhoods with front yard rules.
Have a customer list? Send it on the custom routes page and we pick the routes around your yards for you.
Licenses on your card
- If your state licenses your work, such as irrigation, pesticide or herbicide application, or tree work, add the license number your state asks for on ads.
- List the services you are licensed to do. Leave off any you are not.
- Do not imply the card is sent or endorsed by USPS.
This is not legal advice. Check your state rules before you mail.
Sizes and sample cost
EDDM pieces must be flats, so a 4 x 6 card does not qualify. 6.25 x 9 is the best price per home. 8.5 x 11 fits a before and after photo.
| Mailing | Homes | Price per home | Sample total |
|---|---|---|---|
| Spring sign-up, routes around current yards | 2,500 | $0.47 | $1,175 |
| Spring and fall, same routes | 2,500 x 2 | $0.47 | $2,350 |
| Wider area, 6.25 x 9 | 5,000 | $0.44 | $2,200 |
Prices include printing, $0.260 postage, and the post office drop. The price per home drops at 1,000, 2,500, and 5,000 homes. Larger sizes cost more to print. Price your own mailing.
The Growth plan as a season plan
Growth is $99 a month plus homes. It keeps your routes saved and mails on the schedule you set, with a call tracking number and reports. Pick the months that matter for your trade. Compare plans.
Lawn care vs landscaping cards
Lawn care sells a repeat service. The card asks for a season contract. Mail before the season and again mid-season to the same streets.
Landscaping sells a project. The card shows finished work and asks for a free quote. Mail fewer homes in higher value neighborhoods, on a larger card.
Map the streets you already mow.
Free. See the home count and the full price before you decide.